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About Made of Metaphors

That's a picture of me drinking a strawberry lemonade.


I've spent most of my career - half my life, as of this writing - making videogames. I'm a computer programmer. I manage teams, too, and a lot of my thinking is around the work of management: how do we work with other people? How do we help others do better work? How do we help people grow?

I've done a lot of cooking. I've done a bunch of woodworking. I've given a bunch of talks at industry conferences. I like to travel. And so on.

Stop talking about "adding value"


"I want to build this business to add a lot of value to a lot of people's lives."

I'm speaking from experience here. I used to say stuff like that a lot. I've mostly stopped. Why? Because guys who are actually doing a lot of stuff to... add value... don't talk about adding value. It's fluff and marks you down as not having done much yet.

Well, maybe not! It depends on your audience. If you're speaking about business to people who are uneducated and think that capitalism is all about dumping toxic waste on top of endangered species to increase profit margins... then yeah, start talking about adding value.

But when you're reaching out to someone with business experience, you can drop it. It's assumed. Everyone gets it. It's like saying, "I'll be at the meeting at 11 o'clock with the reports, and I'll be wearing clothes."

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